“Today, we’re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand,” Rick Osterloh, Senior Vice President, Devices & Services, Google, was quoted as saying by the news agency IANS.
“By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” Osterloh further added.
— Google (@Google) November 1, 2019
Fitbit co-founder and chief executive James Park said in a statement by the two firms announcing the deal- “We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life,”
“Google is an ideal partner to advance our mission,” he added.
The companies said the Fitbit platform would remain “platform-agnostic” and continue to serve Apple’s iOS devices as well as those powered by the Google Android system. Those using an iPhone don’t need to worry about their Fitbit wearables suddenly becoming incompatible with their Apple-made hardware.
Fitbit also said that it will continue to operate within “strong privacy and security guidelines,” noting that health and wellness data gathered from Fitbit devices won’t be used for Google ads.
Founded in 2007 by Aatu Nieminen, Eric Friedman, and James Park, Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals.
Fitbit has 28 million active users worldwide and has sold more than 100 million devices.