Apple deliberately set out to make Siri as neutral as possible with regards to recent events like MeToo — in spite of her being a focal point in the conversation about gender politics in voice assistants.
Siri Need to be Neutral
Siri “should be guarded when dealing with potentially controversial content” according to the documentation, updated in June 2018. It said questions “can be deflected … however, care must be taken here to be neutral.”
Apple has re-designed Siri, its voice assistant, to avoid answering questions on “sensitive topics” like the #MeToo movement and feminism, according to a recent report from The Guardian.
The report says, there were three ways to respond to the questions: “disengage,” “deflect,” and “inform.”
If you have tried this before, you would have noticed that when you asked questions like “are you a feminist?” Siri would simply tell its users it didn’t know or “My name is Siri, and I was designed by Apple in California. That’s all I’m prepared to say.”
Now, Siri offers advance responses like “I believe that all voices are created equal and worth equal respect” or “It seems to me that all humans should be treated equally.” The same responses are used for questions like “how do you feel about gender equality?”, “what’s your opinion about women’s rights?” and “why are you a feminist?”
Siri doesn’t have a point of view
The documents explained that the tool is “non-human”, “incorporeal”, “placeless”, “genderless”, “playful”, and “humble.” They also revealed that even Siri does not know its true origin, “but it definitely wasn’t a human invention.”
Siri is a digital assistant designed to help users get things done. The team works hard to ensure Siri responses are relevant to all customers.